013: The #1 Mistake High-Ticket Coaches and Consultants Make (And How to Fix It)

In this episode of the Holy Hustle podcast, Alejandro Reyes discusses the number one mistake that consultants, coaches, and course creators make in their businesses and how to avoid it.

He explains that many high-ticket coaches and consultants have been following a transactional model, where they only engage with potential customers when they are selling something.

Alejandro introduces a NEW approach that focuses on building relationships and providing value to prospects throughout the entire sales process.

He outlines a full-funnel approach that includes brand building, lead generation, and sales conversations.

By implementing this system, entrepreneurs can create a consistent and automated business that generates monthly recurring revenue.

Key Takeaways:

• The traditional transactional model, where entrepreneurs only engage with customers when selling, is not effective in today's market.
• Building a brand and cultivating relationships with customers is crucial for long-term success.
• A full-funnel approach, including brand building, lead generation, and sales conversations, is necessary to create a consistent and automated business.
• By providing value and building trust, entrepreneurs can transform transactions into transformations for their customers.

Quotes:

• "We want to take spirit-led and strategy and combine those things together."
• "This is a system that will work for you if you are trying to scale past six to get to seven figures and beyond."
• "Building a brand is about your reputation, what people think about you, and how they feel in their gut."
• "You go from being someone that chases people to being hunted by potential customers."